Making Money Work Better for: Our Clients
Capital International is an independent, family-owned financial services group with a clear purpose: to make money work better for our clients, our people and our communities.
In this article, we focus on the client element, specifically exploring how our asset management team in Jersey are delivering exceptional client service, coupled with strong long-term performance.
Our Approach to Business
Since opening our doors in the Isle of Man in 1996, Capital International has spent more than three decades combining disciplined investment expertise with forward-thinking technology and a deep commitment to responsible business. This long-term perspective underpins everything we do, from how we invest to how we support our clients.
Today, Capital International employs over 260 people across the Isle of Man, Jersey and South Africa, as well as operating a representative office in the Dubai International Financial Centre. With approximately US$6.5bn in assets under administration, our offering spans asset management, sustainable investment strategies, digital corporate banking and a cutting-edge investment platform. Together, these capabilities are designed to provide clarity, confidence and long-term value to a diverse client base, including private clients, trustees, corporates and institutions.

Independence sits at the very heart of our proposition and, as a privately owned company, we are able to offer clients the reassurance of institutional grade capability, delivered with the agility and care that come from independent ownership.
An Established Presence on the Ground in Jersey
Capital International (Jersey) Limited is based in St Helier and provides asset management services to both local and international clients. The company was formed with the acquisition of two established Jersey-based asset managers, Martello Asset Management Limited and APW Investors Limited (formerly the investment arm of Affinity Private Wealth), into the wider Capital International group of companies. Combining these teams with our existing Isle of Man asset management department has brought together complementary expertise and experience, strengthening Capital International’s overall asset management capability.
Working closely with Jersey-based advisers, trustees, intermediaries and service providers, we deliver a high standard of service to local clients, informed by decades of experience across the financial services industry. Our physical presence in Jersey, together with a strong understanding of the Island’s regulatory environment, market practices and client expectations, enables the team to collaborate efficiently and responsively. This local insight, robust governance and cross-jurisdictional expertise allow us to support Jersey clients with tailored investment solutions aligned to their structures, objectives and regulatory requirements.

Investment Philosophy
Our investment philosophy is grounded in the belief that independent thinking and rigorous in-house research provide the strongest foundation for long-term value creation. As an independent investment house, we form our own views, develop our own strategies and manage portfolios internally. This allows us to maintain a clear, consistent and high-conviction approach to investing.
Rooted in our Conscious Capital philosophy, we believe that profitability and sustainability are not mutually exclusive. We know that companies best positioned to deliver strong long-term performance are those committed to operating in a responsible, forward-thinking manner. Capital International Limited and Capital International (Jersey) Limited are proud to be signatories to the United Nations Principles for Responsible Investment. Our approach is defined by:
- Independence in thought, conviction and execution
- Proprietary research and in-house portfolio management
- A long-standing heritage of responsible and sustainable practice
- High conviction portfolios driven by disciplined, evidence-based decision-making
Investment Process
Our disciplined investment process translates philosophy into practice through carefully curated, research-driven portfolios designed to deliver reliable outcomes in a fast-changing world. The process is underpinned by clear rhythms and robust disciplines, providing a structured framework within which investment decisions are made.
We are organised into specialist teams covering asset allocation, equities, fixed income, funds, sustainability and thematic research, all working in close collaboration with a central investment committee. The result is a broad range of investment solutions designed to deliver consistent performance in line with clients’ risk and return expectations, helping not only to build wealth, but to protect and enhance long-term financial legacies with purpose.

Strategies
Our investment strategies are designed to meet a wide range of client objectives, combining disciplined research, active management and a long-term perspective.
Signature:
A high conviction investment strategy anchored in rigorous in-house company research and disciplined asset selection. With a focus on developed markets, Signature invests across equities, bonds and funds to deliver a unique, actively managed investment portfolio.
Spectrum:
A diversified portfolio of funds featuring a carefully curated combination of specialist fund managers. Spectrum's differentiated approach positions investors to benefit from key themes and trends, while retaining a capital preservation mindset. In March 2026, Spectrum Balanced (GBP) received a platinum medal from ARC. In December 2025, Spectrum Cautious (GBP) received the same accolade, while Spectrum Growth (GBP) received an MPS gold medal.
Better World:
A globally diversified, multi-asset strategy designed to deliver strong long-term performance while supporting meaningful global progress towards a more sustainable future. The Better World strategy supports Durrell Wildlife Conservation Trust, donating a portion of its fees to fund vital conservation work.*
Funds
The Martello Global Equity Fund:
A high conviction, actively managed global equity solution focusing on 20 to 30 of the team’s best ideas, aiming to deliver consistent, repeatable returns across market cycles. Find out more about the fund here.
The CI Better World Growth Fund:
This fund invests in companies and projects with the intention of generating a positive social and or environmental impact alongside long-term growth. With global allocation on a multi-asset basis, the strategy targets capital growth across eight impact themes, all aligned with the UN Sustainable Development Goals. Find out more about the fund here.
Building Strong, Long-Lasting Relationships
Over the lifespan of a client’s investment, we provide high-quality, personalised service. Understanding that circumstances change and clients’ requirements can evolve, we ensure an investment adapts over time. Using our proprietary profiling technology, we review client portfolios regularly, modelling different scenarios and calculating various outcomes to illustrate the options available. This helps ensure clients remain on track to achieve their investment objectives.
Alongside regular reviews, we pride ourselves on offering real-time, human support. We do not use chatbots or call centres. Instead, clients can speak directly to a dedicated relationship manager regarding any queries relating to their portfolios. Our Asset Managers are also accessible to discuss technical matters as required.
The Voice of the Client
The Voice of the Client Forum plays a vital role in ensuring client perspectives are actively heard and reflected across the business. By bringing together client feedback, insights and experiences in a structured and collaborative setting, it provides a direct channel for clients to influence how we evolve our investment offering, ensuring we remain responsive and aligned with client needs.
Could We Help You?
If you would like to learn more about our asset management services, whether in Jersey or elsewhere, our team would be delighted to discuss how we can support your objectives. Please do not hesitate to get in touch.
*Fee donation only applicable for clients of Capital International (Jersey) Limited.
Durrell Wildlife Conservation Trust (DWCT) is a Registered Charity with the Jersey Charity Commissioner, registered charity number: 1 and is not involved in any of the activities undertaken by CIJL, which is an investment management business regulated by the Jersey Financial Services Commission. DWCT, furthermore, do not endorse or recommend any third party investment strategy and any decision by an investor to invest with CIJL will be exclusively subject to terms between such investor and CIJL. No reliance may be placed on DWCT and no responsibility express or implied will be accepted by DWCT in connection with a decision to invest with CIJL.
For more information on the Martello Global Equity Fund, please visit: https://www.capital-iom.com/asset-management/martello-global-equity-fund
For more information on the CI Better World Growth Fund, please visit: https://www.geminicapital.ie/ascender-ci/
The views, thoughts and opinions expressed within this article are those of the author, and not those of Capital International Group Limited (Group) and/or any of its subsidiary companies and as such are neither given nor endorsed by the Group or any company within the Group. Information in this article does not constitute investment advice or an offer or an invitation by or on behalf of any company within the Group to buy or sell any product or security or to make a bank deposit. Any reference to past performance is not necessarily a guide to the future. The value of investments may go down as well as up and may be adversely affected by currency fluctuations. The Group, its subsidiary companies, clients, and officers may have a position in, or engage in transactions in any of the investments mentioned. Opinions constitute views as at the date of issue thereof and are subject to change.
Regulated investment activities are undertaken by Capital International Group Limited's licensed subsidiary companies. Capital International Limited and Capital Financial Markets Limited are licensed by the Isle of Man Financial Services Authority. Capital International Limited is a member of the London Stock Exchange. Capital International, Capital International Asset Management, and Capital International Investment Platform are trading names of Capital International Limited. Capital International is a trading name of Capital Financial Markets Limited. CILSA Investments (Pty) Ltd (FSP No. 44894) is authorised by the Financial Sector Conduct Authority in South Africa. Capital International (Jersey) Limited is regulated by the Jersey Financial Services Commission. Capital International and Capital International Asset Management are trading names of Capital International (Jersey) Limited. Capital International (Jersey) Limited (FSP No. 51164) is authorised by the Financial Sector Conduct Authority in South Africa.







